OSKDW

OdileSharina: one person, start to finish

Work that gets simpler, and stays that way.

Websites, web apps, and brand systems for small businesses that want to look considered, not templated. Most projects start with a task or a process that's taking longer than it should.

Before design, my background ran through IT and systems administration, process improvement, and software implementation, including a deployment and release governance framework built from scratch for a national company. The first site I built, for a Caribbean bakery, has been live since November 2021 and its traffic is still growing 81 percent year on year. Nothing goes live until it's stable, documented, and something you can run without me.

10+Years in systems & design
San Antonio, TexasBased in
2 daysReply time

What I build

Three kinds of work, one way of working.

Projects typically start at $450. Every engagement is a fixed scope, a fixed price, and a date. Never open-ended hours.

01

Tools and sites that run the work

Custom builds and platform sites, plus the order intake, booking, and dashboards that replace texts, DMs, and shared spreadsheets.

  • /Order and booking systems
  • /Client dashboards and intake
  • /Custom and platform websites

02

A brand that looks the same everywhere

Identity, campaign assets, and documents that carry one look across social, print, and the site itself.

  • /Visual identity and systems
  • /Campaign and ad creative
  • /Branded documents and decks

03

The plumbing behind it

An audit of the software and subscriptions you already pay for, plus domains and branded email set up correctly the first time.

  • /Software and subscription audit
  • /Domains and branded email
  • /DNS, records, and handover docs

How it works

I map the process before I build anything.

01

Find the bottleneck

You send an inquiry, I email you a private link to your discovery questionnaire. It's built to surface where time is actually going, not just what you want it to look like.

02

Build around it

You get a fixed scope, a price, and a date, aimed at the step that's costing you the most. I build in the open and you see progress as it goes.

03

Hand off the simpler version

You get your own accounts, your own payment processor, and a walkthrough of the new process, so nothing depends on me being available.

Selected work

A few things I've shipped.

Caribbean bakery & dessert brand

An order system, and the brand around it

Before
Orders arrived by DM, text, and comment. Nothing was in one place and pickups were tracked by memory.
What I built
A single intake form feeding an order center: every inquiry tracked from first message to fulfillment, color-coded by stage, with live counts. Each order opens as one card carrying the full spec: flavour, layers, colours, dietary notes, add-ons, and pickup window. Any changed field is flagged, and the customer's original responses are one click away. A quote builder turns that spec into a priced quote with line items, tax, payment link, and a note, sent by email or WhatsApp without retyping anything. Plus the site, social campaigns, and branded advertising around it.
Result
220 orders tracked to date, 68 active inquiries in September alone, all visible in one view. Follow-up messages replaced by status the owner can see at a glance. The site behind it, live since November 2021, has drawn 33,000 unique visitors, with visits up 81 percent year on year.

Now being packaged as a set-up-for-you order system for other home and small bakeries.

La Classe Boutique, St. Martin

One brand across three locations and every campaign

Before
Strong products across three storefronts, inconsistent presentation. Each campaign looked like it came from a different store.
What I built
Campaign creative built on a fixed system: the same gold mark, type pairing, and locations bar on every asset, sized for feed and stories so a seasonal push ships in one pass. Back to school, Father's Day, and holiday runs to date.
Result
Built a repeatable campaign system that kept La Classe Boutique's brand and seasonal promotions consistent across three retail locations and multiple social formats.

Caribbean tourism & destination marketing

The St. Maarten Escape giveaway, end to end

Before
A destination campaign with three partner brands to satisfy: an established St. Maarten design system, Contour Airlines, and Oyster Bay Beach Resort. No in-house capacity to produce it.
What I built
Paid social in feed and story ratios, the giveaway landing page, and the raffle entry form behind it: name, email, phone, and a consent opt-in that fed entrants straight into the tourism bureau's email list. Every piece built inside the existing brand system rather than around it.
Result
838 entries collected from about 1,400 unique visitors, each one a permissioned email address the bureau kept after the campaign ended.

Valentino Villa, Meads Bay, Anguilla

A villa site that answers the questions before the inquiry

Before
A luxury rental competing with five-star resorts on the same beach, with no single place a guest could confirm what the villa sleeps, what's included, or how close it is to anything.
What I built
A full site for the property: the welcome and rates path, expandable accommodation lists down to bed counts and kitchen appliances, the concierge menu, neighbourhood dining and beaches, and a location section measured in walking minutes. Every inquiry routes through one form.
Result
766 unique visitors since May 2025 and 56 inquiries sent through the site's single form. Guests arrive at the inquiry already knowing capacity, amenities and location, so what lands is a booking question rather than a list of basics.
Odile Sharina, founder of OSKDW

What you get

OdileSharina: founder, and the person who does the work

Built like something that has to keep running.

  • 01Fixed scope and a real date, not open-ended hours.
  • 02You own every account. Nothing here depends on my platform.
  • 03Handoff includes a walkthrough, not just a login.
  • 04Nothing goes live until it's stable and documented.
I was taking orders in three different inboxes. Now everything lands in one place and I can see what's due Saturday without scrolling through messages.
Owner, Caribbean bakery
She gave me a scope, a price and a date, and then hit the date. The handover walkthrough meant I wasn't calling her every week after.
Owner, retail boutique

What I don't do

No open-ended retainers for work that isn't defined, no rebuilds of things that already work, and no projects where I hold the accounts. If that's what you need, I'll tell you in the first reply and point you somewhere better.

Questions

Before you write.

Most builds land between $450 and $2,500 depending on scope. You get a fixed number before any work starts, and it doesn't move unless you ask for something new.

Send an inquiry

Tell me what you'd like simplified, or what you'd like built.

A few sentences is enough. I'll reply within two business days with either a plan or your discovery questionnaire link.

Step 1 of 2

Two short steps. Nothing beyond name, email, and a few sentences is required.