- Before
- Orders arrived by DM, text, and comment. Nothing was in one place and pickups were tracked by memory.
- What I built
- A single intake form feeding an order center: every inquiry tracked from first message to fulfillment, color-coded by stage, with live counts. Each order opens as one card carrying the full spec: flavour, layers, colours, dietary notes, add-ons, and pickup window. Any changed field is flagged, and the customer's original responses are one click away. A quote builder turns that spec into a priced quote with line items, tax, payment link, and a note, sent by email or WhatsApp without retyping anything. Plus the site, social campaigns, and branded advertising around it.
- Result
- 220 orders tracked to date, 68 active inquiries in September alone, all visible in one view. Follow-up messages replaced by status the owner can see at a glance. The site behind it, live since November 2021, has drawn 33,000 unique visitors, with visits up 81 percent year on year.
Now being packaged as a set-up-for-you order system for other home and small bakeries.